Indian interior studios have more software options than they did two years ago. Some tools focus on leads and quotations, some on site execution, and a few try to cover the whole job from enquiry to handover. This guide compares seven of them on price, free plans and features, so you can shortlist two or three to try.
Quick answer
For a design-and-execute studio of 3 to 30 people that buys materials and pays vendors itself, DecorFlow, Plannio and Project Studio cover the most of the job. Potlu is the lowest-cost all-in-one plan. DzynFlow suits solo designers who mainly need quotations, HelloGrowthCRM suits studios that only need lead follow-up, and Powerplay suits contractors managing site labour and materials.
Comparison at a glance
| Software | Best for | Starting price | Free plan | How it charges |
|---|---|---|---|---|
| DecorFlow | Design-and-execute studios, 3–30 staff | ₹899/month (Starter, 3 users) | Yes: 3 active projects, 1 user | Per plan, by users |
| Project Studio | Mid-size and large studios, contractors | ₹60,000+ a year plus tax (Growth, 5 users) | Not listed | Per plan, by users |
| Plannio | Studios with many staff on few sites | ₹4,999/month (Studio Core, 5 sites) | Yes: 1 live site | Per plan, by active sites; unlimited users |
| Potlu | Small studios on a tight budget | ₹11,999 a year plus GST (15 users) | Not listed | One annual plan; extra users ₹1,800/yr per 5 |
| DzynFlow | Solo designers and small studios | ₹19,999 a year* | 7-day trial* | Annual plan |
| HelloGrowthCRM | Studios that need only a CRM | ₹899 per user per month* | Yes* | Per user |
| Powerplay | Construction and site contractors | On request (demo only) | Not listed | Not published |
Prices checked on vendor websites on 24 October 2026. * Could not be re-checked that day; figures are from the vendor's site on 20 October 2026. Prices exclude GST unless stated.
Feature comparison
"Partial" means the vendor's site describes a narrower version of the feature. "Not listed" means we couldn't find it on the vendor's site; the product may still have it.
| Feature | DecorFlow | Project Studio | Plannio | Potlu | DzynFlow | HelloGrowthCRM | Powerplay |
|---|---|---|---|---|---|---|---|
| Lead CRM | Yes | Yes | Not listed | Yes | Yes | Yes | Not listed |
| Mobile site survey and measurement | Yes (ft-in keypad) | Not listed | Not listed | Not listed | Not listed | Partial (check-ins) | Not listed |
| BOQ with material and labour split | Yes | Yes | Yes | Yes | Partial | Partial | Not listed |
| GST quotations with versions | Yes | Not listed | Yes | Partial | Yes | Not listed | Not listed |
| Indent, purchase order and goods receipt | Yes | Yes | Partial | Partial | Not listed | Not listed | Yes |
| 3-way match (PO, receipt, vendor bill) | Yes | Not listed | Not listed | Not listed | Partial (bill parsing) | Not listed | Not listed |
| Milestone GST invoicing | Yes | Partial | Yes | Partial | Partial | Yes | Not listed |
| Client app or portal | Yes (iOS and Android) | Not listed | Yes | Not listed | Partial (web approvals) | Not listed | Not listed |
| Worker app with attendance | Android (iOS planned) | Yes | Not listed | Partial (HR timesheets) | Not listed | Not listed | Yes |
| Portfolio website | Yes | Not listed | Not listed | Not listed | Not listed | Not listed | Not listed |
Features checked on vendor websites on 20 October 2026.
The tools in detail
DecorFlow
DecorFlow connects the whole job for Indian interior studios: lead CRM, mobile site survey, room-wise BOQ, GST quotations with version history, indents, purchase orders, goods receipts, vendor bill matching, milestone invoicing, a client app with phone OTP login and a portfolio website.
Pricing: permanent Free plan (3 active projects, 1 user, 250 MB). Paid plans are Starter ₹899/month (3 users), Growth ₹2,299/month (10 users) and Scale ₹4,599/month (30 users). New accounts get 30 days of Growth features with no credit card. A 50% launch discount on paid plans was running when this was written.
Strongest at: procurement and vendor control. It matches each vendor bill against the purchase order and the goods receipt before you pay.
Watch-outs: there's no payment gateway for client payments yet; invoices carry a UPI QR code and clients can record a payment with its UTR. The worker app is Android only for now.
See pricing and vendor management and 3-way matching.
Project Studio
Project Studio describes itself as AI software for interior businesses. Its site lists CRM, BOQ, purchase orders and goods receipts, site tracking and HR features. It raised a funding round led by Modulor Capital in January 2026 (Entrepreneur India).
Pricing: Growth from ₹60,000 a year plus tax (5 users), Pro from ₹2,00,000 (15 users), Enterprise from ₹4,00,000 (25 users) (vendor pricing page, checked 24 October 2026).
Suits: larger studios and contractors that want one vendor for operations and HR.
Watch-outs: no free plan or trial is listed, and the entry price is high for studios under five people.
Plannio
Plannio calls itself an operating system for interior design studios. Its site lists BOQs, GST quotations, invoicing and a client portal.
Pricing: Free Pilot ₹0 (1 live site), Studio Core ₹4,999/month (5 sites), Studio Scale ₹9,999/month (15 sites), Design-Build Enterprise ₹18,999/month (30 sites). Every plan has unlimited users (vendor pricing page, checked 24 October 2026).
Suits: studios with many team members on a small number of live sites, because it charges by site rather than by user.
Watch-outs: cost rises quickly with the number of active sites.
Potlu
Potlu, by Atluz, covers the whole studio business including HR and payroll, and includes an AI assistant called Sia.
Pricing: one plan at ₹11,999 a year plus GST for up to 15 users and 1 GB of storage. Extra users cost ₹1,800 a year per 5; extra storage ₹600 a year per GB (vendor pricing page, checked 24 October 2026).
Suits: small studios that want the lowest yearly cost for a full-business tool.
Watch-outs: 1 GB of storage is small for studios that share many renders and site photos; no free plan or trial is listed.
DzynFlow
DzynFlow, based in Kolkata, focuses on quotation design with 16 layouts, and adds CRM and site updates through WhatsApp and Telegram.
Pricing: ₹19,999 a year for India, with a 7-day trial (vendor site, checked 20 October 2026).
Suits: solo designers and small studios whose main job is producing good-looking quotations quickly.
Watch-outs: procurement and vendor bill matching are not its focus.
HelloGrowthCRM
HelloGrowthCRM is a CRM that runs lead follow-ups on WhatsApp, with an interior design version.
Pricing: ₹899 per user per month, plus a free plan (vendor site, checked 20 October 2026).
Suits: studios whose main problem is losing enquiries, and who already handle estimates and site work elsewhere.
Watch-outs: it is CRM only, so BOQs, procurement and site tracking need other tools. Per-user pricing adds up for larger teams.
HelloGrowthCRM for interior designers
Powerplay
Powerplay is a site and construction management app for owners, project managers, site engineers and contractors. Its site lists progress tracking, material management with purchase orders and goods receipts, labour attendance and petty cash. It raised a Series A from Accel and Sequoia Surge in 2022 (YourStory).
Pricing: not published; the site offers a demo (checked 24 October 2026).
Suits: contractors with large site crews.
Watch-outs: it is built for construction in general, so design work, room-wise quotations and client approvals are not its focus.
What a 10-person studio would pay
Monthly equivalent of the list price for a team of 10, excluding GST and launch offers:
| Software | Plan | Approx. per month |
|---|---|---|
| Potlu | Complete plan (up to 15 users) | ₹1,000 (₹11,999 ÷ 12) |
| DzynFlow | Annual plan (user limit not stated) | ₹1,667 (₹19,999 ÷ 12) |
| DecorFlow | Growth (10 users) | ₹2,299 |
| Plannio | Studio Core (unlimited users, 5 sites) | ₹4,999 |
| HelloGrowthCRM | 10 users, CRM only | ₹8,990 (₹899 × 10) |
| Project Studio | Pro (15 users) | ₹16,667+ (₹2,00,000 ÷ 12) |
Plannio's cost depends on active sites, not people, so a studio running more than five sites at once would need a higher plan.
How to choose
Solo designer, mostly quoting: start with a quotation-focused tool such as DzynFlow, or DecorFlow's Free plan if you also want the BOQ and client portal.
Studio of 3 to 30 that buys materials and pays vendors: look for indents, purchase orders, goods receipts and bill matching. DecorFlow, Project Studio and Plannio list most of these.
Losing enquiries is the main problem: a CRM such as HelloGrowthCRM, or the CRM inside an all-in-one tool.
Contractor with large site crews: Powerplay or Project Studio, which both list labour attendance.
Tight budget for a full-business tool: Potlu has the lowest yearly price for 15 users.
Before you commit, run one real project through your shortlist: one site survey, one BOQ, one quotation revision and one vendor bill. The tool that gets that project through with the fewest spreadsheets is the right one.
Tools we left out
Houzz Pro is built for residential professionals in the United States and is priced in dollars, so we did not include it. Excel, WhatsApp groups and Tally remain the most common setup in Indian studios; they cost nothing, but nothing connects the quotation to what was bought and billed.
Common questions
Sources
Project Studio pricing: projectstudio.ai/pricing (checked 24 Oct 2026)
Plannio pricing: plannio.in/pricing (checked 24 Oct 2026)
Potlu pricing: potlu.com/pricing (checked 24 Oct 2026)
DzynFlow pricing: dzynflow.com/pricing and dzynflow.com/boq-for-interior-design (checked 20 Oct 2026)
HelloGrowthCRM: hellogrowthcrm.com (checked 20 Oct 2026)
Powerplay: getpowerplay.in (checked 24 Oct 2026)
DecorFlow: decorflow.in/pricing
