Lead & Client CRM Built Specifically for Interior Studios
Keep enquiries and follow-ups organised. Capture leads from WhatsApp, phone calls, and social campaigns. Track room-wise scopes, schedule site visits, and convert qualified prospects directly into active projects.
See the workflow in a guided demo. We can show you how this feature fits your studio's projects and plan.
DecorFlow's Lead CRM is a specialized sales pipeline management platform tailored for interior design firms to record prospective enquiries received through WhatsApp, Instagram, and web forms, qualify property configurations (2BHK, 3BHK, Villa) and design budgets, and convert won proposals into active projects.
How It Works in Your Studio
Inquiry Capture & Channel Tagging
Record enquiries received through WhatsApp, Instagram, website forms, or referrals as lead profiles.
Engineered for Every Stage of Interior Execution
Streamline your design studio sales pipeline with structured lead cards, stage tracking, and team follow-up reminders.
Multi-Channel Inquiry Capture
Log inquiries from WhatsApp, phone calls, Instagram campaigns, and website forms into a single visual sales pipeline.
Spatial Scope & Budget Profiling
Capture property configurations (2BHK, 3BHK, Villa), property age, room-wise design scopes, and target budgets on first contact.
Site Visit & Meeting Coordination
Schedule measurement visits and concept pitch meetings, assign designers, and set follow-up reminders for the team.
Lead to Project Conversion
Transition qualified leads into active projects without re-entering client contacts, notes, or preliminary measurements.
Complete Client Communication History
Keep client contact details, meeting minutes, design briefs, and quotation revisions unified in one accessible record.
Sales Pipeline & Conversion Analytics
Track lead stages from New Inquiry to Feasibility, Concept Pitch, Negotiation, Won, or Lost with pipeline win-rate analytics.
Stop Losing High-Value Turnkey Inquiries in WhatsApp Chats
Interior designers often juggle dozens of prospective clients across personal WhatsApp numbers, unlabelled phone notes, and spreadsheet rows. Follow-ups get missed, initial site requirements are forgotten, and prospective clients sign with competing studios.
DecorFlow's CRM provides your studio with a standardized sales funnel tailored to interior projects. Track budget expectations, preferred aesthetics, site locations, and follow-up stages with complete operational clarity.
Keeps project details together so your team can review progress and share relevant updates with clients.
Purpose-Built for Indian Interior Workflows
We natively support Indian commercial norms so your studio doesn't have to fight generic overseas software.
Frequently Asked Questions
How does DecorFlow track enquiries?
You can manually add enquiries, record contact and requirement details, schedule follow-ups, assign team members, and track each lead through the sales pipeline.
Can I transition leads into active projects easily?
Yes. You can convert a qualified lead into a client and project without re-entering its core information. Relevant lead details are carried forward into the new project.
Does it support team assignments for site visits?
Yes. You can assign team members to enquiries so responsibilities, follow-ups, and site-visit coordination remain clear.
Seamlessly Connected to Your Studio Workflow
DecorFlow is not an isolated point solution. It connects directly with your upstream design scoping and downstream procurement pipelines.
Site Survey & Measurement
Equip design consultants to execute structured on-site surveys immediately following initial CRM discovery meetings.
Quotation & Proposals
Turn qualified lead briefs into branded multi-room proposals with pre-configured studio margins and terms.
Portfolio Website Builder
Capture inbound homeowner inquiries directly from your studio's portfolio website into your CRM sales pipeline.
Ready to scale your interior firm with complete operational clarity?
See how DecorFlow can fit the way your interior firm works.